About

With solutions powered by Marketing Psychology, Behavioral Science, and Neuromarketing, Choice Hacking gives you the tools to know your buyers better than they know themselves.

Hi there 👋

I'm Jen Clinehens (MS, MBA), the founder and Managing Director of Choice Hacking.

I started Choice Hacking in 2019 as a side project while working as the Head of Customer Experience at a big London ad agency. I wanted to help my Fortune 500 clients use behavioral science, marketing psychology, and predictive AI to create more effective customer experiences and marketing.

After its humble beginnings as a weekly Medium blog, Choice Hacking attracted nearly 100k followers and soon moved from being a side project to my full-time gig. We now have a presence in London and New York City but work with folks worldwide.

Trusted by people at brands like 👇

Why Choice Hacking?

Philosophy

The Choice Hacking Model is based on decades of real-world experience and advanced study. It's been tested in work with some of the biggest and most innovative brands on the planet.

To read about the Choice Hacking Model, click here.

Approach

All of Choice Hacking's Pro Membership, coaching, and course materials are created with an experienced and trained educator's eye, blending interactive materials with real examples and practical frameworks.

People

Jen Clinehens and the Choice Hacking team work tirelessly to bring you the most fascinating, pragmatic, and effective methods for using psychology to create better marketing and customer experiences faster and with more certainty.

Experience

Our team has worked across the US, Canada, Europe, Australia, South America, and MEA while creating marketing and customer experiences for startups, scale-ups, and some of the most recognizable brands in the world.